Character Development

For both, the marketing and design team, the problem we encounter
is how we can display a concept for Cross Sell that combines a mix of elements related to sports and slots
in an engaging and fun key visual that captures the attention of the targeted audience.

At this point there is not consistency across the offers and the concepts are difficult
to digest as they are not balanced and the elements seem to be floating without any apparent connection.

According to the briefing the main task is to create a character/ mascot in order to avoid elements floating.

The aim is to keep strong sports element while keeping the casino feel.

How can we sell creatively Cross Sell?
The solution is the ability to tell a story.

Balanced composition that adds value to the offer in terms of consistancy.

I came across the Cross Sell Character that is well known today as “The Slots Guy”.

• Open for creativity. It’s easy to customise and evolves with the brand.

• Solves the problem combining different elements in a fun way, maintaining, at the same time,
  consistancy across all Cross Sell offers related to casino/slots.

For both, the marketing and design team, the problem we encounter
is how we can display a concept for Cross Sell that combines a mix of elements related to sports and slots
in an engaging and fun key visual that captures the attention of the targeted audience.

At this point there is not consistency across the offers and the concepts are difficult
to digest as they are not balanced and the elements seem to be floating without any apparent connection.

According to the briefing the main task is to create a character/ mascot in order to avoid elements floating.

The aim is to keep strong sports element while keeping the casino feel.

How can we sell creatively Cross Sell?
The solution is the ability to tell a story.

Balanced composition that adds value to the offer in terms of consistancy.

I came across the Cross Sell Character that is well known today as “The Slots Guy”.

• Open for creativity. It’s easy to customise and evolves with the brand.

• Solves the problem combining different elements in a fun way, maintaining, at the same time,
  consistancy across all Cross Sell offers related to casino/slots.