The task was to create the logo & visual identity for the maintenance company GIBNOVA, based in Gibraltar (UK).
The name of the company, which combines two words “Gibraltar + Innovation”, was the starting point.
Besides, working with the client we realised that NOVA also brings another meaning in Spanish which is “it doesn’t work” and we thought it would work perfectly for our purpose.
Regarding the symbol and in order to grab attention in Gibraltar’s community, the idea is to incorporate concepts such as “friendly”, “close” and “digital”, which have been incorporated in the shape of monkeys.
The macaques are the national symbol in Gibraltar!!