The aim of the project is to offer undergraduate online courses to a younger demographic aged 17 - 25 looking to learn and give a step further in their career
The result is an exciting and engaging campaign that enhances the sense of community
The site uses an intuitive and fresh design clearly structured by content that enables to speak to the potential student through the use of three main features:
- The use of the colour palette, that helps to motivate and to put the user into action;
- The use of the illustrations helps to highlight the advantages of study online with Interactive
- And the intended use of the photography of young smiley people from different backgrounds