This is a project for Ladbrokes Cross Sell Gaming and Sports.
THE PROBLEM
How can we sell creatively Cross Sell?
For both, the marketing and design team, the problem we encounter is to display an engaging and fun key visual for Cross Sell that combines a complex mix of elements related to sports and slots.
At this point, there is not consistency across the offers. The concepts are difficult to digest, and the elements seem to be floating without any apparent connection.
THE BRIEFING
According to the briefing the main task is to create a character/ mascot in order to keep balance and consistency across the offers.
THE SOLUTION
The solution is the mascot’s ability to tell a story.
Solves the problem combining different elements in a fun way, maintaining at the same time, consistency across all Cross Sell offers related to casino/slots.
It is open for creativity as it is easy to customise by the design team and evolves with the brand.
Adding a background the character is in the context, that allow us to give more depth in the story we want to tell.
Currently the Slots Guy is in about 7 different positions / sports.
It is a clear favourite amongst sports fans.
It is used to build familiarity between slots/casino players and Xsell offers.
This Character is well known today as “The Slots Guy”.